What started off as a school assignment turned into something real. In October 2020 we got a brief from Johan Pihl and Mathias Wikström from Doconomy. The brief was to pick one of the UN's sustainable development goals (SDG) and come up with a commercial product intended to contribute to the chosen topic.
Me, Carl Almquist and Herman Wistrand decided to go for SDG 14: Life Below Water and wanted to create the world's first beer made from Baltic Sea water. And so, Baltic Brew was born. By creating a product from the problem itself, we wanted to raise awareness and draw the problems to the surface with a good tasting product. We pitched our idea to Stallhagen Brewery on Åland and the NGO Baltic Sea Action Group who both really liked our idea.
One year later after we got the brief, Baltic Brew was released. For every beer sold part of the earnings goes to Baltic Sea Action Group and their work to restore the quality of the water and the ecological balance in the Baltic Sea.
Baltic Brew was released in October 2021 on every The Bishop Arms in Sweden but also on restaurants and stores in Åland and Finland. You can read more about the beer and the project on Stallhagen, Beernews and Resumé.
Oh, and we also designed a custom made typeface. It's created with black garbage bags. A symbol of the large amount of plastic and garbage found in the sea. We named it Sea Savour Sans.