Brief: Make a guerrilla campaign for RFSL Stockholm that highlights their work for LGBTQIA+ people's rights with the goal to get a lot of attention with small funds.
Solution: A tombstone that says "REST IN PEACE FAGGOT", placed in central Stockholm. Further down the tombstone it says "Here lies a profanity buried".
It got massive attention, big spread on social media, the cops arrived and one of Sweden's largest magazines for the rainbow community QX wrote about it. A year later, this also happened on TikTok ⬇️ One video with over 610K views and 34K likes. Read more at QX.se